Buy Bitcoin.

Purchase BTC in a few taps. Buy with a credit, debit card or bank transfer.

Bitcoin (BTC) price performance.

The current Bitcoin price is $85,093.00 as in the last 24 hours its value has changed by 0.75%. Bitcoin ranks number 1 in terms of market capitalization. Bitcoin is a decentralized currency, which means you can buy, sell, and exchange it without having to rely on traditional monetary systems.

What is Bitcoin?

Bitcoin (BTC) was one of the first cryptocurrency ever created, and over a decade later, it’s still arguably the most well-known. Launched in 2009, it introduced the idea of digital money that isn’t controlled by any bank or government. Instead, Bitcoin runs on a decentralized network in which transactions are recorded on a public blockchain — transparent, secure, and independent.

The origin of Bitcoin is still a mystery. It was created by an anonymous person (or group) using the name Satoshi Nakamoto, who published a white paper in 2008 explaining how it would work. The idea was to build a financial system that didn’t rely on trust in institutions but instead on cryptography and decentralized technology. In 2009, Nakamoto mined the first Bitcoin block—the Genesis Block. Not long after, they disappeared, leaving Bitcoin in the hands of its community.

Unlike many newer cryptocurrencies, Bitcoin has its own blockchain rather than being built on another platform like Ethereum. One of its defining features is that there will only ever be 21 million BTC — a fixed supply that prevents inflation. At present, 19,851,175 Bitcoins are in circulation. This scarcity is why its proponents compare Bitcoin to “digital gold” and use it as a store of value.

Bitcoin adoption has grown steadily. Some businesses accept it for payments, institutional investors hold it, and El Salvador even made it legal tender. While it’s not the fastest or most feature-rich cryptocurrency, upgrades like the Lightning Network are improving its usability.

Bitcoin may not be perfect, but it has paved the way for the entire crypto industry—and it’s still a major player in the evolving world of digital finance.

Optimize the value of your Bitcoin.

Exchange

Swap assets for BTC with fixed price execution on Ritchi’s crypto exchange.

Credit Line

Borrow funds from 2.9% interest without selling any of your Bitcoin.

Ritchi Card

Spend your funds on Credit and Debit Mode from a single card and earn interest on your spendable balance.

Send Bitcoin

Make free Bitcoin transfers to your family or friends as long as they have a Ritchi account.

Purchase BTC in 3 steps.

After verifying your account:

1. Select an asset

Click on the “Buy” button on your Dashboard and select the desired asset.

2. Enter an amount

Select the amount you want to buy and choose your payment method.

3. Complete the purchase

Preview your transaction details, and confirm the purchase. It's that easy!

Why choose Ritchi to buy Bitcoin?

Buy seamlessly

Purchase BTC with card or bank transfer and get crypto cashback.

Optimal pricing

Get competitive rates across top 10 exchanges.

Peace of mind

Benefit from robust infrastructure built for long-term stability.

Earn Interest

Hit your long-term targets with up to 7% interest, while maintaining the value of your assets through consistent, compounding returns.

Find answers to all your questions about Bitcoin.

Bitcoin (BTC) is a decentralized digital currency introduced in 2009 by the anonymous Satoshi Nakamoto. It’s the one of the first and arguably the most well-known cryptocurrencies, using blockchain technology to enable secure, peer-to-peer transactions without intermediaries. As one of the prominent drivers of innovation and adoption in the crypto ecosystem, Bitcoin serves as a popular store of value and medium of exchange.

You can buy Bitcoin from the Ritchi platform with a credit or debit card, as well as your Apple Pay or Google Pay accounts. To learn more about how to buy Bitcoin via card, visit our dedicated Help Center article.

You can add funds via bank transfer. EUR and GBP transfers arrive quickly, while USD generally takes up to 2 business days to be reflected in your account. Once your funds are available, simply go to the Exchange tab inside the Ritchi app and swap them for the amount of BTC you want. To learn more about bank transfers, please check out our Help Center article.

Bitcoin (BTC) halving is an event that reduces the reward for mining new blocks by half, making it more scarce over time. Halvings continue until the maximum supply of 21 million BTC is reached. By reducing the rate at which new BTC enters circulation, halvings historically impact Bitcoin’s price and mining dynamics, reinforcing its deflationary nature and potential as a store of value.

Bitcoin halving occurs approximately once every four years. The most recent one was on April 20, 2024, at block height 840,000, reducing the mining reward from 6.25 to 3.125 BTC per block. The next halving is projected for April 17, 2028, at block height 1,050,000, further decreasing the reward to 1.5625 BTC per block.

Mining Bitcoin requires specialized hardware and software. The process involves solving cryptographic puzzles to validate transactions, but requires significant electricity and computing power.

Bitcoin (BTC) reached its all-time high of 108,786 on January 20, 2025.

We’ve partnered with Koinly, a leading crypto tax software provider, to help our clients easily track and report their Bitcoin (BTC) and other crypto transactions. Through our platform’s integration with Koinly, you can seamlessly import your BTC trading history and generate tax reports that align with your local tax requirements. Check out our guide on how to create a tax report via Koinly.

We use multiple custodians including Ledger Vault, Fireblocks, and others, to diversify our custodial infrastructure. Along with that we offer:

  • Strong 256-bit encryption and fraud monitoring mechanisms, making sure your funds receive the appropriate attention.
  • ISO/IEC 27001:2013 accredited information management systems.
  • The Ritchi Client Care team is available 24/7 to provide personalized service that goes beyond the standard.

You can learn more about our fundamentals here.

Driving the next generation of wealth.

Ritchi is built for pioneers ready to leverage blockchain technology for wealth generation. Create your account today and get started.
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Earn daily compound interest on your digital assets.

Earn our highest rates for longer periods.

Spend while earning on your available balances.

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Grow your savings

Let your assets work passively or use active strategies for high-yield returns.

Earn daily compound interest with Flexible Savings

Build your wealth with daily compound interest while keeping your funds available anytime.

Earn higher rates for longer with Fixed-term Savings

Earn more for a specific time period and achieve your long-term savings goals.

Earn high yield with
 Dual Investment

Use short or mid-term strategies to buy low and sell high. Earn yield while waiting for your target buy or sell conditions to be met.

Our annual savings rates for supported digital assets.

Up to 7%

On BTC

Up to 8%

On ETH

Up to 12%

On NEXO

Up to 16%

On USDT

Up to 8%

On SOL

Up to 15%

On GBPx

Up to 15%

On USDx

Up to 15%

On EURx